Configurador Volkswagen

 

The digital tool that lets you know available Volkswagen VW models, their prices and features.

In addition you can simulate your financing and schedule a test drive.

Desktop / Mobile version


Role in the project:
  • UX
  • UI Design (Mobile Versión)
  • Project Managment

 

Website

 

FWA – Site of the Day

CSS Design Awards –  Automotive Site of the Year – Best in country (Mexico)  – Site of the Day & Month

 


Unification of Volkswagen platforms that includes the Configurator, tools and features of Volkswagen car models

Role in the project:
  • Art Direction
  • Creativity
  • UX
  • Project Managment

 

El Volkswagen de tu Vida

Volkswagen turned 50 years in Mexico, to celebrate its history in the country we created a digital experience that shows the user their own stories along with the milestones of brand.

Through a simple form, stories of fans were gathered, with photos and videos. Each story was posted on the website. More than 8,000 stories of love, adventure, family and adrenaline were received.

The biggest challenge was to create this project in a month and a half making sure it will work perfectly for the next 4 months.


Role in the project:
  • UX
  •  Creative Direction
  • Project Managment

 

Nuevo Polo

The New Polo was a car that Volkswagen wanted to bring closer to young people, for this we needed to create an experience outside of the typical style of the brand. The site was built in Canvas, with a series of .PNGs optimized to achieve a three-dimensional scene around the car.

The user can interact with the scenario to change the color of the car and access the gallery.


 Role in the project:
  • Creative Direction
  • Art direction with the 3D artist
  • UX
  • Project Managment

RallyFan

The Rally is one of the most anticipated events of the year for adrenaline lovers, it is inexplicable why people would wait more than three hours to only watch a car for 2 seconds. To explain this experience, we collected during the event the photos and videos of the real fans via the hashtag #RallyFan.

All the material was collected in a website, also, we did not want to make a normal PR coverage of the event, so we went to the Rally to film with GoPros the real experience as true fans.


 Role in the project:
  • Creative Direction
  • Art Direction of the videos
  • Filming on location
  • Project Managment

 

Dirt     Fan     Speed