El Volkswagen de tu Vida

Volkswagen turned 50 years in Mexico, to celebrate its history in the country we created a digital experience that shows the user their own stories along with the milestones of brand.

Through a simple form, stories of fans were gathered, with photos and videos. Each story was posted on the website. More than 8,000 stories of love, adventure, family and adrenaline were received.

The biggest challenge was to create this project in a month and a half making sure it will work perfectly for the next 4 months.

Role in the project:
  • UX
  •  Creative Direction
  • Project Managment