The Rally is one of the most anticipated events of the year for adrenaline lovers, it is inexplicable why people would wait more than three hours to only watch a car for 2 seconds. To explain this experience, we collected during the event the photos and videos of the real fans via the hashtag #RallyFan.
All the material was collected in a website, also, we did not want to make a normal PR coverage of the event, so we went to the Rally to film with GoPros the real experience as true fans.
Role in the project:
Art Direction of the videos
Filming on location